01
Sun
Sun-soaked shores, celebrated tables, and coastlines worth returning to. An escape for two, or a joyful break for the whole family.
Personal travel, quietly arrangedLuxury holidays, uniquely matched and expertly booked.
A trusted personal travel expert for a small number of discerning clients. Flights, hotels, transfers, and the in-resort moments that turn a trip into a memory. Holidays you will talk about for years.
02
Snow & Ski
Chalets with the better view, the chef you'll remember, first tracks.
03
At Sea
The voyage that becomes the destination. Private decks, quiet seas, ports worth lingering in.
04
On Safari
Private conservancies, guiding at dawn, a camp that already knows your name.
05
City Breaks
A perfect room in the right neighbourhood, the experience worth planning around, and the city revealed at your own pace.
06
Half Term Holidays
Memorable escapes timed around the school calendar, designed to keep every generation happy.
Who We Are
Ruth and Lucy. Truth & Lucky.
Truth & Lucky began over lunch on a beach in Spain, both of us there with young families, talking about what a good team we'd make. Childhood friends, born and raised in Manchester, now living in London with five children. With plenty of life and work experience between us, we plan the holidays we'd want for ourselves.
Ruth — The Fixer
Ruth comes from innovative marketing strategy and high-profile initiatives — Apple, Selfridges, Visit London and more recently working in property development. She brings business management, operational efficiency, and the customer experience at the forefront of everything she does.
Lucy — The Explorer
Lucy grew up inside her parents' travel business, listening to holidays being booked and spending her own holidays finding new places to book. She started as an Italy specialist, and now, with more than 20 years in travel behind her, is an expert on destinations across the world.
Truth & Lucky - honest advice and the good fortune of a holiday that's exactly right for you!
The Approach
Expertly handled. Personally delivered.
01. Precision
We listen to exactly what you want — every preference, pace, and detail — then find and deliver it with precision. Flights, private transfers, and the quiet adjustments that make your holiday precisely perfect.
02. Connections
Direct relationships with general managers and villa owners across six continents. Your arrival is expected; your preferences are known.
By referral & introduction
Begin a quiet conversation.
Truth & Lucky takes on a limited number of clients each year, the better to make every journey feel inevitable.