Legal

Cookie Policy

Last updated: June 2026

This Cookie Policy explains how Truth & Lucky ("we", "us", "our") uses cookies and similar technologies when you visit our website. We are committed to being transparent about how we collect information about your browsing.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device and remember information about your visit, such as your preferences or how you move around the site. We also use similar technologies such as web beacons and pixels for the same purposes.

How we use cookies

We use cookies for the following purposes:

  • Essential cookies: These are necessary for the website to function properly. They enable basic navigation and security features. You cannot opt out of these cookies.
  • Analytics cookies: These help us understand how visitors interact with our website by collecting information such as which pages are visited most often, how long visitors stay, and whether they encounter any errors. We use this information to improve the website experience. We typically use services such as Google Analytics for this purpose.
  • Marketing cookies: We may, from time to time, use cookies to deliver more relevant advertising and to measure the effectiveness of our marketing campaigns. These cookies may track your visits across different websites. We will only place these with your consent.

Analytics

We use analytics tools to understand how visitors use our website. This data is collected in an aggregated and anonymous form where possible, and helps us improve the design, content and performance of the site. Analytics cookies may collect information about your device, browser, and browsing behaviour on our site.

Marketing cookies

We do not currently use marketing cookies. If we introduce them in the future — for example, to share travel inspiration or special arrangements with clients who have shown interest in a particular type of holiday — we will ask for your consent before placing these cookies on your device. You will be able to opt in or out at that time.

Cookie retention

Some cookies are session cookies, which means they are deleted when you close your browser. Others are persistent cookies, which remain on your device for a set period (typically between 30 days and two years) or until you delete them. Analytics cookies generally expire after 12 to 24 months.

Managing your cookies

You can control and manage cookies in several ways:

  • Browser settings: Most web browsers allow you to refuse or delete cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. Please note that if you block all cookies, some parts of our website may not function correctly.
  • Analytics opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
  • Third-party tools: There are also third-party services and browser extensions that allow you to manage cookies and tracking across multiple websites.

Third-party cookies

We do not currently use third-party advertising cookies. Our analytics tools may place cookies on behalf of the service provider (for example, Google Analytics). Any third-party cookies used for analytics operate under the privacy policies of those providers, not this one.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. The date at the top of this page indicates when it was last revised.

Contact

If you have any questions about our use of cookies, please contact us at hello@truthandlucky.com.